Bloggers are working for Google?

Today an editorial of Nature stressed -yet again- the importance for scientists to blog about their research  (and what’s more, that editorial is freely available on-line). I can’t agree more and I do try to follow some Dutch scientists that blog -parts of- their research. Quite a succesful example is Lilia Efimova who’s about to finish her PhD, the other example is Anne Helmond who is just on the brink of starting her PhD research.

Today Anne had a post that really did make me wonder. In her post of Anne is… for which she apperently searched in Google, which should actually read Anne Helmond is…The first hit is

  • Lovink stresses that the Main object of research Anne Helmond is working on is that bloggers start to realize they are ‘working for google’ and contributing

Which statement really amazes me. Certainly for social scientists. If the research question was phrased differently, such as “are Bloggers (really) working for Google?”, then it was a valid  research question. But if the research question is stated as it is, it takes me actually by surprise. Value free research? I know that sounds idealistic, but we have to keep up to some ideals.

The facts are, that certainly on my Dutch blog I have build an audience for whom I am writing. Combined with the direct visitors they combine for half of the blog visitors. And yes indeed, the other 50% of the visitors, do stop by because of maily Google. And they are more than wellcome.